Marketing Specialist

Job Summary

Phoenix Tree Publishing is currently recruiting for a passionate Marketing Assistant to penetrate the market. The Analyst is responsible for driving a high sales performance to generate and grow new business within a designated territory.

Key Responsibilities:

• Analyze previous and current full package of marketing strategies and utilize campaign measurement for U.S. K-16 teaching materials for teaching Chinese as a second language market.

• Lead project research and management which includes developing an appropriate research plan with in-depth regional marketing research on K-16 schools teaching demands, campaign questions to address, designing and leading projects execution on regional markets, and developing analysis based on consumer activities; exposure to survey research and statistical analysis.

• Assess and analyze teaching language products’ performances for Chinese immersion programs in both North American and Asian markets through structured sales databases and historical marketing analytical data;

• Lead and directed digital marketing projects by setting optimized KPI and ROI objectives, measured all digital advertising index to maintain the health status of social media platforms; Measure the effectiveness of ongoing digital marketing initiatives and identify key influencers through Tableau and data visualization tools, Hootsuite and others.

• Analyze consumer segments and other demographic information from the membership database to provide insight for product development, usage, and cross-sell opportunities and initialize Geographic Information System (GIS) for marketing insight report.

• Manipulate and mine data across the company’s multiple platforms and historical sales data to target the potential and clustered customers based on engagement patterns and to identify opportunities to optimize marketing campaigns.

• Research on Mandarin teaching efficiency based on various pedagogies all around the U.S. and transferred the results to quantitative data to direct new product editing and initialization and decide the new products’ launch time.

• Analyze the effectiveness of onsite book exhibitions and online book advertising with different data models. 

• Track and analyze on website (www.phoenixtreestore.com) traffic and conversion rate; contribute SEO audit through Google Analytics to increase online sales;

• Configure/customize CRM using Oracle SQL Developer and other database tools through MikeCRM;

Key Qualification:

• Master's Degree or higher in Marketing Analytics from an accredited college/university is required;

• Must be proficient in Chinese and English in both written and communication;

• 1+ years of publications sales AND 2+ year marketing research experience.

• Knowledge of SAP system

• Advanced knowledge of Microsoft Office suite;

• Ability to accept responsibility and account for his/her actions;

• Ability to deal with pressure;

• Demonstrated communication and interpersonal skills and ability to communicate with others effectively;